More brides will fill out your online hotel request for proposal if you make your hotel a dream wedding destination. You need to stand out from the crowd and find what brides are looking for.
If your hotel has a unique location, chances are you already have some event requests for proposal from interested wedding and event planners. However, there’s more you can do to take full advantage of the possibilities for increasing the number of wedding bookings.
Building a gazebo or simply maintaining an outdoor lawn and garden area is a no-brainer if you have natural beauty surrounding your facility. Even an urban rooftop can be utilized as an event space, with a little imagination – and attention to safety concerns.
Many urban hotels are tapping into their customers’ growing desire to patronize environmentally responsible businesses. Rooftop areas redesigned to be “green” can pay for themselves many times over in terms of energy savings, as well as providing beautiful and practical event venues.
Indoor facilities are critical to provide a place to hold events and weddings that are rained out at the last minute. Like any event planner, brides are looking for event spaces that have adequate room for their guests, and neutral yet attractive décor that doesn’t clash with their chosen wedding colors.
Value and Convenience
It’s not always enough to offer a romantic, attractive place to hold a wedding and/or reception. Brides are stressed! Make their to-do list shorter by bundling items and services they might otherwise have to contract separately, such as:
- Table linens and chair coverings
- Bar services
- Wedding cake
- Table decorations
- Shuttle services or free parking
- An on-staff wedding planner to provide one point of contact to coordinate the event
You can offer these services on-site, or develop relationships with a select list of florists, caterers, photographers, and rental companies to provide these services at a discount.
Providing an online, interactive RFP on your hotel’s web site is a good way to let brides scope out your facility and services, plus give you a way to respond personally with additional details and incentives.
Deals and Packages
Offering deals on a block of rooms for wedding guests, access to hotel amenities such as restaurants, spas, pools, and more – perhaps even a free night in the honeymoon suite for the bride and groom – will take additional worries off a bride’s shoulders. She will rest assured her guests will be both safe and entertained while enjoying the wedding events.
In addition, if your hotel is located in a recreational mecca, developing relationships with local ski resorts, horseback riding stables, boating rentals, fishing guides, restaurants, wineries, and more is a way to offer even more attractive deals and packages.
Go Where The Brides Are
In addition to providing the online hotel RFPs, explore the possibilities of pay-per-click advertising on the web’s most popular wedding sites, such as theknot.com or bridal magazine sites. Pay-per-click, in combination with search engine optimized content on your hotel’s web site, will drive more traffic to your home page – and more weddings to your event calendar.
Let SmartEHotels.com show you how to appeal to the heart – and pocketbook – of modern brides. Contact us today!