In the third of our four-part series on avoiding common hotel sales marketing mistakes, we give you two more tips to smooth the sometimes-bumpy road to success.
A goal is unreachable without a plan. Say you want to attract more business-oriented groups and events to your hotel. Look around your facility – or better yet, take a conference veteran with you – and ask yourself if it’s the kind of place that would attract that kind of customer. If not, it’s time to plan a series of steps to get you to that goal. For instance:
- Refitting rooms
- Adding or upgrading amenities and facilities
- Studying the competition to fill a gap they aren’t filling, or take it a step further
Okay, so you’ve got the goal, and the steps to get there. Don’t forget to take another step back and plan a budget. If you have board members or shareholders to answer to, make sure they are included every step of the way. At the same time, don’t ask the team members who are responsible for the day-to-day running of your hotel to take on the task of marketing. Effective marketing requires a certain degree of chance-taking, creative brainstorming, and a vision of the long-range future – a different mindset from operations. That’s not to say revenue managers don’t have something to contribute; they simply have enough on their plate keeping your hotel on solid financial ground from which to launch your plans for the future.
Falling Off the Search Engine Map
Search engine optimization (SEO) isn’t as simple as it used to be. These days you almost need the skills of a chess master to stay on top. The rules that determine who lands on the first page of a hotel search are increasingly complex, and are changing all the time. Can you afford to hire someone to keep your website SEO-friendly? A better question would be, can you afford not to?
SmarteHotels.com can help you save time, money, and aggravation with your hotel sales marketing plan. Contact us today!