Hotel Marketing: 5 Time-Saving Software Packages

Website, Facebook, Tumblr, Pinterest, Instagram, Yelp, TripAdvisor—the array of online hotel marketing venues to choose from are dizzying. Fortunately there are a number of project management software choices that can help you keep all your Internet balls in the air.

Buuteeq

The advantage of using Buuteeq is that it has been specifically designed for the hotel industry, so there’s less hassle in terms of customizing a generic software package to suit your needs. It allows you to create a high-performance website and reservations capability that can be used across several platforms – computers, smartphones, and tablets – and integrate with online social networking sites, specifically Facebook. Even better, Buuteeq lets you get acquainted with the software with a free trial version.

Producteev

This software may not have all the bells and whistles of some of the fancier project management packages, but what it lacks in toys it makes up for with flawless execution. It targets four specific platforms – iPhone, Android, OS X, and Windows – and its emphasis is simplicity and ease of use. Its non-intimidating user interface makes it perfect for a busy manager of a smaller hotel operation who appreciates efficiency and doesn’t have time for a long learning curve. It can also be integrated into a team environment. Best of all, it’s free.

Mavenlink

This is another project management/integration software package designed for web-based collaboration. If you’re lucky enough to have a multi-member marketing team, this can keep you all on the same page while on the go. For a one-person hotel online marketing operation, it may have more features than you need, but its freeware and subscription versions are reasonably priced.

Intuit QuickBase

QuickBase is designed to be easily customizable and accessible on the web, making it perfect for teams of any size to access tools and information anytime, anywhere. It’s web-based, so whatever device you’re using to access the web should work. It’s one of the pricier options, but depending on your needs, it could more than pay for itself in increased productivity. There’s a free trial version to help you figure out if it’s right for you.

Microsoft Project

This is the granddaddy of project management software, but it’s been around a long time for a reason: it’s a solid, functional workhorse that looks comfortably familiar to anyone who’s ever used a Microsoft product. The downside is that it’s PC-based – no online platform that you can use from anywhere, on any device. However, projects can be shared via a server that can potentially be accessed from somewhere other than the office, so it’s not completely immobile.

These are only a few of literally hundreds of project management options that can help you keep your hotel marketing efforts on track. One of them is sure to fit your needs – and your budget.

SmarteHotels.com has the tools to make your mark on the web. Contact us today!

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