Effective RFP Solutions: Mining Social Media

How do you get the word out about your hotel’s business meeting and conference facilities? Well, you can do it the old-fashioned way, sending hard copy letters or carefully crafted emails to individual meeting planners. However, why wade through this laborious process when you can find meeting planners where they like to hang out in groups—social media? RFP solutions like this one can save you precious time and energy.

How to Begin

To mine social media for leads, your best bet is the “big three”: Facebook, Twitter, and LinkedIn. Many business meeting planners belong to a professional organization or two, and the majority of these organizations can be found on the above-listed social media sites. Here are a few:

For another excellent resource, consider special-interest event planning organizations, like the International Association of Hispanic Meeting Professionals. This organization’s Facebook group publicly lists its members complete with photos, titles, and links to each individual’s Facebook page.

In addition, if you visit any of the above organizations’ Twitter pages, you can view a list of their followers, many who are business meeting planners looking for places to send RFPs for their next big event.

Navigating LinkedIn

Finding meeting and event planners on LinkedIn can be a bit trickier, but with the help of Google, you can cut through the maze. Developing contacts through LinkedIn requires that you set up a LinkedIn account, but even if you opt for the free version, it’s still a useful resource if you know how to use it.

Simply Google “meeting planners linkedin” to get started. From there, you can refine your search to pinpoint the exact type of industries you wish to target. Some of the most popular meeting planner groups on LinkedIn include:

With a relatively small amount of time and effort, you can be well on your way to building a list of meeting professionals who are actively looking for business event venues like those at your hotel. Contact our RFP solutions team to discover how SmarteHotels.com can help.

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