Hotel GDS Marketing: Getting Your Message Out

At first glance, a hotel GDS (global distribution system) may not seem directly linked to your hotel marketing plan. With more and more travel agents turning to GDS services to book stays for their customers, though, the GDS is becoming prime territory for spending hotel marketing dollars.

Let’s take a look at what the top four GDS channels can add to your hotel marketing plan.

Amadeus Advertising & Communication

As one of the most widely used GDS services, Amadeus knows how travel agents navigate the world of electronic reservations. This company also knows what travel agents are interested in seeing at every point in the process. Your hotel’s message will get placed in front of the travel agents who are booking reservations for your target customer.

Galileo Front Page News

When over 195,000 Galileo subscribers sign in to the system (which is at least twice a day), your hotel’s message will be the first thing they see. With one tap, agents can learn more about your hotel and why they should book their customers with you. Messages can be easily targeted by region or travel agency chain.

Sabre PromoSpots

Like Amadeus, Sabre offers options to place your hotel ad before travel agents right when they’re shopping for hotels for their clients. Two services are especially useful for a hotel marketing campaign:

  • Hotel Spotlight—Premium placement of your hotel’s name on Sabre search result screens.
  • PromoSpots—Triggers your hotel’s current offers and specials when agents key in a code specific to a destination near your hotel.

Worldspan Go!

A product of Travelport, Worldspan Go! is a mobile productivity platform geared specifically for travel agents who aren’t tied to an office terminal. When Travelport’s subscribers are using the system, your finely targeted special promotion allows them to book by clicking the ad.

Need Further Help?

SmarteHotels.com can help put your hotel’s message right where travel agents will see it—on their hotel GDS booking screens. Contact us today!

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