Hotel Internet Marketing: Google + Your Hotel = Visibility

In hotel Internet marketing, the name of the game is getting your hotel’s name in front of as many pairs of eyes as possible. Marketing experts have said that it takes an average of seven views for potential customers to start remembering a name. A relatively new tool from Google+, “Google My Business,” could help up your chances of making it to that magic number.

What is Google My Business and how does it work?

Google My Business makes it easier for hotel owners to get their business information up on multiple Google platforms. Even if you already have a website and a Google+ page for your hotel, firing up Google My Business will connect you to all Google’s platforms, ensuring accurate information shows up on Google organic searches, maps, and Google+.

How do I sign up?

  1. Go to https://www.google.com/business and click the blue “Get on Google” button on the top right. You’re now on the way to “claiming” your business as yours to manage.
  2. On the map, use the search box on the top left to find your business by name and address. From there you can create a Google account and Google+ page for that business.
    – If you already have a Google account for your hotel but not a Google+ page, click the drop-down arrow on the top right, next to the “gear” icon. Click to “Create a New Page.”
    – If you’re starting from scratch and want to get your hotel in front of local and non-local customers, click the “Not a local business?” link just to the left of the gear icon, and use the Brand option to get started building your hotel’s Google presence.

What if my hotel brand has more than one location?

Once you’ve created your hotel’s Google My Business presence, it’s easy to add and edit more locations here.

What are the possible drawbacks?

Google My Business does require regular monitoring to make sure the information presented to potential customers (hotel name, address, local phone number, basic features) stays accurate. The reason for this is that Google pulls information for a wide variety of sources when a user conducts a search. If, for example, an address or phone number is typed wrong on one site (like Yelp), the incorrect information could appear. That’s why you need to ensure that wherever your hotel’s information appears on the web, its information is updated and accurate.

Your hotel + SmarteHotel.com’s services = a powerful marketing combination. Contact us today!

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