There’s a lot more to hotel marketing than buying ad space and hoping your target customer will see it. Successful campaigns have one thing in common—interaction. Guest blogging is one great way to interact with your target customers, first by giving them useful information, and then by engaging in constructive follow-up discussions.
Enter the Blogosphere
One perfect venue for engaging customers is the blogosphere, and one of the easiest ways to get the word out about your own hotel’s online presence is to post as a guest on other travel-related blogs.
The following are a few tips to make the most of your guest blogging efforts:
- Pick the right site. Bigger isn’t always better. On a large, popular travel site that attracts all kinds of customers, how likely is your message to reach that small slice of target audience? You’re better off choosing a smaller blog that already has a larger percentage of readers whose demographics match up with your criteria for potential customers.
- Read lots of blogs. Simply knowing a certain blog is popular isn’t enough. Take the time to read through a number of entries to decide if this blog is a good fit for your style, tone, and goals. Is there something valuable you can add to the blog? If reading the blog generates a number of exciting topic ideas, the answer is probably yes.
- Share information. Just offering to exchange guest blogs won’t necessarily result in an open-armed welcome. Be prepared to show why it’s a mutually beneficial arrangement. Provide your professional background to show you’re the best person to share information on a specific topic. Provide statistics from your own blog to assure the other blogger you have something to bring to the table—a pool of new visitors who may become subscribers.
Next time: In part two, learn the finer points of guest blogging etiquette.
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