Hotel SEO: It Doesn’t Stand Alone, Part 2

Think Outside the Box

City or neighborhood identification isn’t the only way to work hotel SEO. Look at ways your customers use their time when they’re in your area. Are they attending trade conferences? Touring a popular museum or park? Enjoying unique regional wines and foods? Attending ball games?

If changing your hotel’s name isn’t feasible or turns it into something too unwieldy, make sure the hotel’s location is sprinkled liberally throughout its online presence.

Making an Impression

Solid hotel SEO might help bring customers to your door, but if the other two components—service and amenities—are shaky, repeat business is as unlikely as word-of-mouth referrals.

A big part of hotel branding is consistency. When customers book a stay at a hotel with a certain name, that name implies the experience they’re going to have when they arrive—no matter where that stay may be. They know, for example, that their room is going to look (or at least be equipped) a certain way, that breakfast is included, and at 7 p.m. there will be freshly baked cookies available in the warm, inviting lobby.

There’s no law that says you must provide branded items like mints, pens, notepads, custom-made toiletries, and monogrammed bath robes. These are nice extras, but again, if the service and quality of the stay are lacking, you may find customers leaving these items behind rather than taking home mementos of a less-than-perfect experience.

Every Staff Member Counts

In a very real sense, every member of your hotel staff is a member of the marketing team. One unpleasant encounter can ruin all your brand-building efforts in one fell swoop. Employees who are made to feel as if they’re an integral part of the operation—that their ideas, experiences, and opinions count—are more motivated to go the extra mile for each and every guest.

Hotel SEO doesn’t have to carry the weight of your marketing campaign. Let us show you how. Contact us today!

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