eDistribution: Your Time Is Important—And So Is Your Customer’s

When developing your hotel edistribution strategy, keep one eye on the clock, and one on your target customer. Here’s why.

Use Your Valuable Time Wisely

While it’s important to spend at least some of your time interacting with your target customers where they hang out online, such as in travel forums and on glorified bulletin boards like Pinterest and Tumblr, it can be far too easy to get lost in sites like these.

A better use of your time is to concentrate your edistribution efforts on sites that not only put your hotel in front of potential customers’ eyes, but provide a direct link to your hotel web site’s booking page. Social media sites like Facebook have caught on to this need, and now let you put a “book now” button right on your hotel’s Facebook page.

Value the Customer’s Time Even More

With the advent of social media sites and mobile apps, the net result is that customers are even less inclined to wait or be diverted from their goal—booking a room—either by a slow web page load time, or being asked to set up a user account before being allowed to book.

It’s now possible to set up your booking page to let a customer use an existing social media account as a login, often with one click. Two goals met with one click—you get a room filled, and the customer gets instant gratification. Wins all around!

Never Forget Your Target Customer

Remember the first law of hotel room pricing: never undervalue your product. There’s a difference between the value-conscious traveler and the budget-conscious one. There’s nothing wrong with going for the price-first market, if that’s the hospitality niche you want to fill. But if you wish to attract business travelers or more wedding or conference bookings—which all tend to expect a higher level of service and amenities for their dollars—then pricing yourself too low will only hurt your bottom line in the long run.

Keep your eye on the target, and you’ll never go wrong with hotel edistribution. We can help. Contact us today.

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