You have a hotel to manage. Maybe several hotels or even an international chain. You’ve heard that anyone and everyone is on Facebook. So, like a good manager with a vague idea of a hotel Internet marketing plan, you create a Facebook page for your hotel.
Chances are you’ve also heard about Twitter and Pinterest. However, this scattered approach to hotel Internet marketing isn’t going to work unless you find a way to braid these dangling threads together into a cohesive, functioning unit.
Marketing = Business, Business = Marketing
When in doubt, always refer to your business plan. If the only business plan you have is floating around in your brain, deposit it on a piece of paper. Once it’s written down, it’s easier to look at objectively and adjust as needed. Even if it’s just one page or a few sentences, write your business plan down! After reading it, if you decide to change it, that’s why erasers and backspace keys were invented. If you’re not sure where to start, search the Internet for “write a simple business plan”, and you’re off and running.
Next, every move you make in social media should—must—support your business plan. If it doesn’t serve the plan, it’s a waste of your time. That doesn’t mean your social media activities can’t be appealing, informative, and fun. It just means you need to work social media like you would a lively cocktail party, making sure your voice is heard above the sound of everyone talking at once.
Draw a Picture
Let’s go old school on this. Get out a piece of paper and a pencil. At the top, write the main points of your business plan. Draw a box around that. Now draw one or more short lines down from the box to your target customer or customers. Box those in.
Beneath each of those, draw lines that show where each customer can be found online. One type of customer might be found socializing using sites like Facebook and Twitter. Another group might be more easily found in online travel forums. Others may have to be enticed from their email boxes.
Make a List
Now list ways to build your audience for each of these channels, and figure out how to make it incredibly easy for each of these customer segments to book a stay. And voila! You have the beginnings of a keenly targeted, functional hotel Internet marketing plan.
Now wasn’t that easy?
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If you need a hotel Internet marketing plan that works, we can help. Contact us today!