Pinterest, the wildly popular online bulletin board, is a brainstormer’s paradise. Who hasn’t cut a picture from a magazine, clipped a recipe, bookmarked a web site, or tacked a list to the fridge to reference later? Trust social media users to take a simple concept and find a million and one ways to use it—such as including it in a hotel online marketing plan.
In the past couple years, the number of Pinterest users connecting to all kinds of business web sites has outpaced all other social media outlets, including Facebook. It’s a powerhouse that can’t be ignored.
In fact, hotels can now take advantage of Pinterest’s business accounts. If you’ve already set up a regular account for your hotel and aren’t sure how to use it, you can easily convert to a business account and explore tools that let you integrate Pinterest with your web site.
Button It Up
Next, after you’ve created an account, use a simple code to add a Pinterest button to the page template of your web site. It’s pretty easy if you know even basic web site coding; even easier to turn over to your web designer. A button makes it simple for customers to find and follow your boards, similarly to how they “follow” your Facebook page.
Even better, you can have a small “Pin It” button pop up whenever a visitor rolls a mouse pointer over a picture. This is an easy way to make that connection that could later lead to a booking.
Weave Your Web
Like many other social media sites, you can link your hotel’s Pinterest account to your Facebook page and Twitter feed. Anytime you post something new to a board, a notice will then post to your other social media feeds.
Your First Boards
You’ll quickly learn that it’s easy to get caught up in exploring the labyrinth of Pinterest topics. Start simple with boards that focus on your hotel’s rooms and its amenities like restaurants, bars, pools, workout facilities, public areas, and more. The idea is to pin high-quality photos from your web site. Then when a picture catches a potential customer’s eye, a click on that picture will take him or her directly to your web site.
More Pinboard Ideas
Once you get the hang of creating boards and pinning, widen your horizons a little. Create a shared board that lets customers pin their photos of a recent visit. Add another board that highlights special promotional rates. And perhaps start a new board of the bartender’s latest cocktail creation or the restaurant’s current special dish. Make boards with connections to local attractions, popular travel writers, and more . . . the possibilities for getting your hotel’s name out there are endless.
In fact, it’s easy to get a little too scattered. Just make sure every pin serves a specific purpose that links back to fulfilling your hotel online marketing plan and, ultimately, your business goals.
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