Our History

Born in the USA, SMART-E boasts more than 20 years of existence, establishing itself as a pioneer in RFP management.

Our mission was clear from the outset: to streamline the complex world of corporate travel procurement for hotels, making it simpler and more efficient.

From our early days, we built a strong presence, setting up dedicated sales offices in both Europe and the US. This dual-continent approach allowed us to understand and cater to the unique needs of hoteliers across diverse markets.

Our innovative solutions and commitment to client success caught the eye of Hôtels & Préférence, a leading name in the hospitality industry. This strategic acquisition marked a pivotal moment for SMART-E, integrating our specialized expertise into a broader, more powerful network.

Our expertises

Today, SMART-E stands stronger than ever, leveraging a unique blend of expertise and cutting-edge solutions. We’re proud to partner with over 50 independent hoteliers, empowering them with white-label distribution strategies that enhance their reach and revenue while preserving their unique brand identity. Beyond independents, we also collaborate with major hotel groups, providing robust solutions that drive their distribution success.

Our savoir-faire lies in our deep understanding of the hospitality distribution landscape and our ability to craft tailored strategies.

At SMART-E, we’re not just about technology; we’re about partnership, innovation, and helping hoteliers thrive in a competitive landscape. Join us as we continue to shape the future of hotel distribution.

CRS & Distribution Solutions

Optimize your hotel distribution with a fully connected CRS ecosystem, ensuring real-time synchronization, rate parity and increased direct revenue.

GDS Solutions

Grow your global visibility and corporate business through expert GDS representation, performance-driven programs and international sales development.

Channel Manager

Manage all your distribution channels from a single interface, saving time, maintaining rate parity and optimizing OTA performance.

Toolbox

Access a curated selection of technologies and expert services designed to strengthen your strategy, performance and long-term profitability.