Hotel PPC: “Vacancy” to “Sold Out” Is a Click Away, Part 2

Continued from Part 1. Invest in the Best Once you’ve honed a branded, targeted hotel PPC or pay-per-click campaign that has shown positive results, don’t be afraid to invest more money up front to enhance your chances for good/more frequent placement. PPC is one of the best ways for smaller hotel operations to get on […]

Hotel PPC: “Vacancy” to “Sold Out” Is a Click Away, Part 1

Wouldn’t it be great to have a marketing contingency plan ready to go at a moment’s notice? You can with hotel PPC or pay-per-click. Cancellation? No Problem Say it’s wedding season, and at the last possible minute, one of those weddings is cancelled, suddenly freeing up a huge block of rooms. Or a major rock […]

Hotel PPC: Smart Keyword Targeting Saves Campaign Dollars

When selecting keywords for your hotel PPC (pay-per-click) advertising campaign, it’s tempting to pick words and phrases that seem to make the most sense, such as “hotels in San Francisco” or “hotels near Yellowstone.” In reality, this is a good way to burn through your PPC budget in nothing flat. Before you target your keywords, […]

Hotel PPC: Pay-Per-Click Advertising 101

Hotel marketing can be expensive, but hey, that doesn’t tell you anything you don’t already know! If you haven’t looked into pay-per-click advertising (PPC), here’s a primer on its advantages and disadvantages. Hotel PPC can easily fit into your marketing budget because you’re the one in control of what it costs – as long as […]

Global Distribution Strategies: Cracking the Code

Want to crack the code and develop effective global distribution strategies? Know that most of the time, simpler is better for everyone involved, from the manager to the customer.   Cracked Code #1: Rating Games Let’s start with how to define your hotel’s rate codes. Many hotels with their own independent central reservation systems (CRS) […]

What’s in a Good Hotel Internet Marketing Plan?

Developing a hotel Internet marketing plan can seem like a complicated recipe—full of exotic ingredients and need-three-hands techniques, where one misstep can mean total disaster. It doesn’t have to be that way, though. Taken one step at a time, you can build a plan that will make your marketing efforts really cook. Step #1: Hotel […]

Hotel Internet Marketing Might Just Be What You Need to Increase Business

Providing a designated wedding and event planner for your small or independent hotel is not quite as simple as pointing at a member of your existing staff and announcing, “You’re it.” If you’re serious about increasing the number of wedding, business meeting, and private event requests for proposal (RFP) coming across your desk, you need […]